Tag: advertising
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The New York Ad Professional’s Bio
Enjoy my mock biography through the light of an ad agency professional living in New York City. THE LONG VERSION “It isn’t just a career—it’s a passion, a way of life. #blessed #humbled #friendship #positivevibes #livingthedream #authentic.” Such are the eyes through which Leah McCann sees the world. Born and raised in the Peak of…
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How to write a commercial
by Brian Smith At (Company) we know (incredibly obvious and relatable “insight”). That’s why we (something every other company also does) to keep you (some sort of winning metaphor) at life. (Company) We get you.
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New Home-Cooking Food-Delivery Service, Pink Napkin, Changes Game for Millennials Who Can’t Cook
Pink is the new black, everyone. Or at least New York mag seems to think so. In an effort to make some serious cash—we mean change the cooking game—new home-cooking food-delivery service Pink Napkin, the newest food-delivery service to hit millennials’ news feeds via Facebook ads, offers “fresh, delicious, and locally sourced ingredients, packed into…
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Why I miss old people in the workplace: a response
This blog is a response to an article written and posted on LinkedIn by Tom Goodwin, EVP, Head of Innovation at Zenith Media. The article is titled “Why I miss old people in the workplace.” To Tom: Hello! Should you ever see this, I’d like you to know that this is a fantastic article. It…
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Vajingle
My intuition told me to start writing, “To all my ladies…” but honestly, if this ad doesn’t appeal to both good-humored men and women alike, we’ve got some more work to do. Maya Rudolph is easily the best candidate to have sang a jingle about vaginas—more cleverly coined by Seventh Generation as a “vajingle.” Leslie…
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Girls Who Code = Cool
Satire is a tricky business in advertising. But when you can pull it off, it can be bloody brilliant. I think McCann strikes the perfect balance in their work here for Girls Who Code. Fav line: “Why can’t girls code? They menstruate.” AdWeek: “Instead of creating a campaign solely geared to inspiring young girls to…
Leah McCann Smith | Writer & Editor 