One part writer, one part copyeditor, one part silly little goose
TL;DR: My superpower is combining the brain of a creative, the eye of an editor, and the organization of a project manager to write copy that compels. If we haven’t met, 👋, it’s good to know you.
My story is still in the making. I’m a decade into my career as an advertising professional, but we’re only just getting started. I began the journey as a project manager, learning what motivates. I then pivoted into copy, my true home, and have since worked on big brands like IBM, Red Hat, Samsung, Prudential, Crocs, Krispy Kreme and Burt’s Bees. Throughout it all, one thing’s remained: my love for writing.
Here’s what I can do:
- Conceptual thinking and pitch work
- Web & UX writing
- Social media writing
- Video scripts & storyboards
- Email writing & marketing
- Creative guidelines & brand standards
- Editorial writing (blogs, sponsored content)
- Brief writing & creative strategy
- Copyediting (proficient in AP Style & Chicago Manual of Style)
- Long-form writing (white papers, case studies)
- If you don’t see what you’re looking for on this list, let’s chat. I’m a quick learner.
Where I’ve worked & what I’ve learned: I cut my teeth working in digital (Ogilvy; Baldwin&) and some but not all digital (McKinney). As a copyeditor (Droga5), I learned that exceptional creative takes hard work—and great sentence structure. In the colorful depths of print packaging (Burt’s Bees), I learned how to reconnect to the earth. After consuming a lot of sheet masks, I reconnected with my red pen, trying my hand at writing focused on technology (rAVe). Today, I continue flexing those muscles at Red Hat.
If you think we should work together—or you’re looking for a leftie to play for your intramural soccer team—drop me a line.
Leah McCann Smith | Writer & Editor 