Leah McCann Smith | Writer & Editor

So I was really craving one of those free cookies that come with every lunch order from Maple. You know Maple, right? It’s that sleek food-delivery service posted up in various neighborhoods of Manhattan, promising to deliver a high-quality, fresh, delicious, hot meal in under 30 minutes to Manhattanites.

I am one of those Manhattanites—I work in Downtown Manhattan, on Wall Street, and I frequent Maple semi-regularly. Of course, Maple isn’t somewhere you go physically—they don’t have a brick-and-mortar location. So it’s always been a mystery where and how Maple does what it does, and so well, at that. But the one thing I do know is: those cookies they slip in to every lunch are so damn good. And I just couldn’t help but tweet about how much I was craving one.

And then Maple made my dreams come true.

After they asked all the people I tagged to write cookie haikus, of course. (Of course?)

After a round of Twitter haikus were written and posted—one from a coworker, one from me, one from my boyfriend—Maple picked a winner. What happened next was awesome (brain jog: remember that time that guy at Nordstrom pulled a billion strings to make sure his client, who had been rushed on a flight to Washington that night, got his tailored suit in time for a wedding?).

My coworker Matt received a confirmation that a box of Maple cookies was being delivered to our workplace (in under 30 minutes—Maple’s mantra—mind you).

As small a gesture as it was to receive those free cookies, it really brightened my day and (this is the advertiser in me) improved my perception of the brand. *ding ding ding*

I will probably be ordering Maple again this week, maybe even tomorrow, to get some more of those delicious cookies.