Satire is a tricky business in advertising. But when you can pull it off, it can be bloody brilliant. I think McCann strikes the perfect balance in their work here for Girls Who Code.
Fav line: “Why can’t girls code? They menstruate.”
AdWeek: “Instead of creating a campaign solely geared to inspiring young girls to get into computer science, the nonprofit wanted to show how ridiculous it is to assume that girls have some sort of gender-specific obstacles to being developers.”
And that pun in the beginning: bloody brilliant.
Leah McCann Smith | Writer & Editor 
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